A blog is a great way to share your thoughts, experiences and knowledge with the world. What language should you use for it?
1) Depends on your blog niche & target audience
Your blog can be written in any language you want, depending on your niche and target audience.
If you are writing a blog about Chinese home cook recipes and want to cater mostly to the readers who speak this language, then it may be best if your posts were written in their native tongue.
This way they will stay informed of all the latest trends without needing an English translator for every post or recipe description.
The readers will most likely follow your blog for future content because you are informing them on things they need to know in their language.
2) Which language are you comfortable with?
When you’re not a native speaker of the language, it’s important to spend more time crafting your content.
If you are using English, you should think about how people in English speaking countries read and what their expectations are for reading. Are they looking at this like text messages or emails?
There is less pressure on them because these types of texts don’t take as much mental space as longer forms do so that might make things easier when writing them but there will be some cultural differences too which can have an effect on if readers get bored with your story or feel immersed in it instead.
Things to consider
1) What is your best language
You can start with your best language and make another blog in English if you want to target more audiences.
English is an international language as it is spoken and understands by the majority. If you are using English for your blog, you can reach more audiences.
However, poor grammar and spelling errors will hurt your SEO ranking because Google prioritizes error-free content.
2) Check your competitors
Look for similar or related blog sites in the language you want to use and in English. Check the keyword ranking in both languages, audience size and analyze if your niche market is more effective in the language.
1) Use English ( If you are good at it )
English is the best choice when it comes to SEO, ranking and monetization. English can reach for global audience and higher chance to get related ads, affiliate and sponsorships.
2) Use your native language
Start the main blog in your native language, create more contents and use a link to direct the English reader to the English site. Just put a button on top of the post saying ” For English, Click Here”. Or make an unrelated site with your contents in English. You don’t want to confuse your audience with multilingual in your blog post.
Remember, blogging is a rewarding opportunity, but only if you enjoy it!